OPPO To Invest $1.43 billion In Research & Development for smart mobile technology

OPPO To Invest $1.43 billion In Research & Development for smart mobile technology

OPPO recently announced its plan to spend about $1.43billion on Research and Development (R&D) in 2019, so as to improve the company’s technological capabilities. The Founder and CEO of OPPO, Tony Chen, emphasized the company’s commitment to leverage Artificial Intelligence (AI) to develop a wide range of smart devices including smart watches and smart home technologies to explore and meet the increasingly rigid demands of consumers in the age of the Internet of Things (IoT).

5G
is a trend OPPO is already embracing and as a technology company, OPPO is striving
to become the first manufacturer in the world to launch 5G smartphones. OPPO
will fully integrate 5G with applications and user insights, and continuously
innovate to provide users with revolutionary, necessary, convenient and
seamless experiences. Interestingly, OPPO had established a 5G team as far back
as 2015 and have continued working backstage till a major breakthrough was
achieved in October 2018.

To further improve its reputation for creating more personalized experiences through technology, OPPO has applied AI technologies across a wide range of applications including photography, facial recognition and fingerprint identification while introducing many innovative features including an AI-powered beauty camera, 3D portrait lighting and intelligent recognition scenarios.

To further improve its reputation for
creating more personalized experiences through technology,
OPPO has applied AI technologies across a wide range
of applications including photography, facial recognition
and fingerprint identification while introducing many
innovative features including an AI-powered beauty camera, 3D
portrait lighting and intelligent recognition scenarios. 

OPPO envisions a future where smartphones will become intelligent
personal assistants and as such are already investing in R&D to make this
happen first. OPPO will actively embrace artificial intelligence while
dedicating focus and resources to cutting-edge AI technologies and
applications.

The vision is to dare to explore, dare to make breakthroughs and
dare to innovate. In the future, OPPO will fully integrate technological
innovation with art and humanity, to develop smart devices and smart homes
with the smartphone at their core

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