African companies have been called upon to leverage on Data Analytics revolutionizing modern-day businesses to boost sales performance through data-driven insights.This call was made by Terragon Group, Africa’s fastest growing enterprise marketing Technology Company, who currently holds access to over 50 data points and 10x superior audience insights across the continent.
Working with leading African telco’s, financial institutions and consumer brands to unlock personalized digital experiences for mobile users in Africa, Terragon group helps to improve bottom-line for businesses by leveraging its cloud marketing technology, algorithms, artificial intelligence and difficult-to-source African consumer data.
Chief Executive Officer of Terragon Group Elo Umeh, said: “It is extremely important for companies to be data-centric, as the understanding and utilization of consumer insights in business will help drive sales performance.”
Companies are also faced with the problem of collecting valuable data and being unable to fully apply or gain insights from it. However, Terragon Group has developed a proprietary mobile advertising technology known as Adrenaline that utilizes consumer data and delivers targeted messaging via web & non-web channels.
“At Terragon, data has proven its worth and earned its place, as we have been able to gain real business value from all the records collected.” Umeh stated.“Executives need to adopt a new system of decision making based on big data.” he added. Terragon Group has also successfully completed certification to the ISO 27001:2013 standard, serving global enterprises across all sectors that have benefitted from unparalleled security and protection of their data.